pantaloons

Topics: Retailing, Department store, Shopping mall Pages: 65 (15458 words) Published: September 30, 2013
THE SUMMER INTERNSHIP REPORT

Customer Services in PANTALOONS

In the partial fulfilment for the award of
Post Graduate Program in Retail Management

PLACE OF RESEARCH:
GURGAON

Submitted to:
Mr. UMANG
H. R.

Submitted by:
MEENA CHAUDHARY
Batch-2008-10

ANSAL Institute of Management
Sector -55 Gurgaon
TABLE OF CONTENTS:
Project Title……………………………………………1 Table of Contents……………………………………..2 Declaration…………………………………………….3

1

Summer Training Certificate………………………...4
Acknowledgement…………………………………….5
Preface…………………………………………………6 Company’s Profile…………………………………….7 Store Profile……………………………………………8 Executive Summary………………………………….18
Chapters:

I. Introduction…………………………………..20
II. Important factors………………………….....26
III. Literature Review……………………………..28
IV. Research Methodology………………………36
V. Research Tools……………………………….37

VI. Objectives……………………………………...38 VII. Need of Study………………………………....39 VIII. Data Description……………………………...40 IX. Customer Survey Data……………………....44
X. Questionnaire………………………………....45
XI. Conclusion………………………………….....47 XII. Recommendation…………………………..…48
XIII. Learning………………………………………..50 XIV. Suggestions…………………………………...53 XV. Bibliography…………………………………....54

DECLARTION:

2

I Meena Chaudhary, student of Ansal Institute of Management did 2 months training with pantaloons retail India Ltd. Gurgaon. I covered the Various Aspects of customer management level in my two months training. This material provided in this report is original and has not been submitted anywhere for any other diploma or degree.

SIGNED BY INSTITUTE GUIDE:
NAME:
DATE:

SIGNED BY STUDENT:
NAME: Meena Chaudhary
DATE: JUNE’ 09

3

CERTIFICATE

This is to certify that the project done on “ customer services in pantaloons” submitted to Ansal Institute of Management, Gurgaon is in partial fulfilment of the requirement for the award of Post Graduate Programme in Retail Management, is a bonafide work carried out by me at PANTALOONS RETAIL INDIA LTD,Gurgaon.

SIGNED BY INSTITUTE GUIDE:
NAME:
DATE:

SIGNED BY STUDENT:
NAME: Meena Chaudhary
DATE: JUNE’09

4

ACKNOWLEDGEMENT:

I take this opportunity to thank the management of Pantaloons Ltd. For allowing us to be associated with the organization and Hence exposing me to its unique culture which has helped immensely in enriching our knowledge and gaining a valuable insight into the practical aspects of customer services and Customer Satisfaction .

I am also grateful to Mr. Vinay Sharma and Mr. Parag Tandon (.S.M, PANTALOONS) Gurgaon and entire staff of PANTALOONS Gurgaon who had been extremely cooperative and helpful at every step throughout the Project Period.

Last but not least we also extent our heartiest thanks to the customers of Gurgaon who spent their precious time in filling our questionnaire.

Meena Chaudhary
Management Trainee
Ansal Institute of Technology

PREFACE:

5

I am Meena Chaudhary doing post graduate program in retail management (PGPRM) student of Ansal Institute of Management,Gurgaon undergone training program in Pantaloon Retail India Limited (PRIL) an arm of Future Group. I have been assigned a task as a project related to customer services. The project title is “customer Services in pantaloons” Gurgaon. The project duration was two months.

I feel great and pleasure in presenting this research project which is essential in partial fulfillment of our Retail management program. Research Project is an integral part of curriculum ad its purpose is to provide the student with practical exposure of market in today’s changing scenario. It helps in development of practical scales and analytical thinking process. It also makes students aware of about the perception and taste of consumers. Thus it helps in molding the students according to the requirement of the market.

After globalization there has been vast change in Indian retail market. Global players have entered the fray which has forced the Indian retailers...
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